Sample SWOT analysis Essay Example for Free

Sample SWOT analysis EssaySWOT analysis shows strengths, weaknesses, opportunities and threats. This sample SWOT analysis for David Jones can provide a competitive advantage.Strengths in truth Estate is A Strength of David Jones(Has over 200 retail stores in France and capital of Luxembourg)- David JonesUnique Products David JonesBrand Name David Jones(since 1838 )Domestic MarketStore locations as let loose risk and high value locationsWeaknesses-competitive market (Mayer .Woolworths. Coles Group .Wesfarmers)-investments in research and developmentLimited global penetrationOpportunities-income level is at a uniform increase-venture capital-new products and services-new acquisitions-growing demandThreats-global economy-tax changes-unexpected problems-growing competition and lower profitabilitySWOT AnalysisStrength1.Strong domestic presence in Australian market in fashion, electricity and food products2. Variety of products offered3.Store locations as Low risk and high value locat ions4. Has over 200 retail stores in France and LuxembourgWeakness1. Due to many options available, brand switching is high and low brand loyalty2. Limited global penetrationOpportunity1. Entering into pharmaceutical business2. Leveraging on brand name David Jones to enter into other product line extensionThreats1.Increasing domestic competition as new brands plan of attack constantly2. High brand switching by customers means limited brand loyalty