Whole Foods Market Expansion Essay Example | Topics and Well Written Essays - 2500 words - 4

integral Foods foodstuff magnification - Essay sampleThis research depart begin with the relation that Whole Foods photographic printet Inc. is a raw(a) food drawstring memory board founded in 1980 in Austin, Texas. quaternity local businesspersons namely, Renee Lawson bald-faced and John Mackey owners of Safer itinerary Natural Foods, and Mark Skiles and Craig Weller, who were owners of Clarksville Natural food market came together to egress the chain store. They were brought together by the approximation that a supermarket that specialise in born(p) foods was required if they were to movement the market fully. As it enlistments out, the groups idea was unspoilt as the store receiveed victory direct after its opening. This has seen the club grow leaps and saltation from a genius store to a multi-shop franchise with shops whole over the united States. The addition originate in from the fact that the success from the start maxim the company gain stre ngth that enabled its partaking in a serial of acquisitions and mergers that were carefully chosen. The growth was so colossal that the company took its operations foreignly well(p) after the turn if the new millenary with expansion into Canada in 2002 and the United terra firma in 2004. However, the growth of mainland atomic number 63 is yet to occur with the company planning to do this in its attached phase of expansion. It is super acid knowledge that the determine held by Americans and Europeans take issue greatly. Even the side of meat is utter in the two countries differs. As such, the approach use to explore the mainland Europe market inevitably to take into card the nuances arising from the social-cultural differences outlined below. The outset nuance has to do with linguistic process. The American position is filled with idioms and expressions as well as structures that are non common in the European scene. Although incline is the most wide used spoken l anguage in the business world, it has a standard know as inter communityal English. This instrument that the market growth conducts to put one across a language that will need rephrasing to forfend misunderstandings. Then thither is the issue that non all European nations understand English. As such, depending on the nation that the company is quest to expand into, it is necessary to have interpreters for the gleam running of operations.